WHO IS
LATOYA ROBINSON?
WHO IS
LATOYA ROBINSON?
Changing How We Lead
A New Standard for Nonprofit Leadership
Latoya is quietly shifting the way we define leadership in the nonprofit sector—especially for introverts, women of color, and those who’ve been told they have to "grind" to succeed.
As a lifelong introvert, Latoya has always preferred presence over performance. She leads with clarity, observes deeply, and speaks when it matters most. While many leadership spaces reward constant visibility and urgency, Latoya has made it her mission to create a different standard—one that honors strategy, wellness, and authenticity in equal measure.
Her approach is not about being the loudest in the room—it’s about building strategy with stillness, leading with integrity, and designing systems that protect nonprofit leaders from burnout while amplifying their impact.
Through LUR Growth, The Nonprofit Thrive Alliance, and her signature THRIVE Leadership Lab™, she’s helping nonprofit leaders rewrite the script—moving from reactive to intentional, from surviving to thriving. Her frameworks help Executive Directors and founders:
-
Lead with clarity in the storm
-
Align impact with well-being
-
Set boundaries without apology
-
Build sustainable, growth-ready infrastructures
-
Cultivate boards that lead, not just sit
Latoya’s clients have doubled and tripled their budgets, secured five- and six-figure grants, and finally feel like they can breathe again. But more importantly, they’ve reclaimed their time, their confidence, and their vision.
She is also preparing to release her debut book:
The Nonprofit Hurricane
Thriving as an Architect in the Eye of Leadership, Impact & Wellness
Part guidebook, part manifesto, this book offers behind-the-scenes insight into what it truly means to lead in the storm—when expectations are high, funding is uncertain, and you’re carrying both your mission and your mental health. It’s a bold call to action for nonprofit leaders ready for a new rhythm—one that builds legacy with intention, peace, and power at the center.
Latoya is not here to play by outdated rules.
She’s here to help change them.
Because thriving leaders build thriving organizations.
And that’s exactly what she’s building next.
Latoya Robinson is a nonprofit growth architect, strategist, and founder of LUR Growth. With over 15 years of executive leadership and two successful nonprofit ventures under her belt, Latoya is known for helping service-based and community-based nonprofits grow sustainably while protecting the well-being of their leaders. A proud daughter of the U.S. Virgin Islands, Latoya brings her lived experiences, strategic expertise, and unwavering belief in authentic leadership to every space she enters.
Through her coaching, consulting, and speaking, she helps nonprofit leaders break free from cycles of burnout, limited funding, and outdated norms—and instead build resilient organizations that thrive. Her work is guided by a commitment to authenticity, family, community-driven growth, and faith.
By the time Latoya had led two successful organizations, helped nonprofits double their budgets, and become a sought-after strategist—she had built what many would call a dream career. But after years of 60+ hour workweeks, missed family moments, unspoken grief, and one hospital visit that changed everything, she realized something crucial:
Impact means nothing if you’re not well enough to enjoy it.
Despite the external success, something inside was unraveling. She had done the "grind." Built the budgets. Secured the grants. But at what cost? Like many nonprofit leaders, she was running on fumes—always giving, rarely receiving.
After her panic attack and doctor’s warning, she made the decision to pause. Not to quit. But to reset.
She redefined what success looked like.
She sold her shares in her business.
She set new boundaries around her time, her energy, and her peace.
She stopped apologizing for prioritizing her family.
She began leading differently.
Today, while still serving as Executive Director of Neighbors for Better Neighborhoods, Latoya coaches nonprofit leaders, founders, and mission-driven entrepreneurs to grow boldly—without burning out. “I saw something missing,” she says.
Through LUR Growth, the THRIVE Architect Intensive, the THRIVE Leadership Lab, and her signature wellness-rooted strategies, she helps others build organizations that align with both mission and well-being.
Latoya knows what it feels like to carry vision, staff, funding, and community expectations—all at once. And a few years ago, she realized:
Too many of us are doing this in isolation.
Too many of us are burning out while building impact.
So she created LUR Growth—not to step away, but to expand how she supports leaders carrying the same weight she once did. Within her capacity, she shows up fully.
“In this stage of my leadership—while I’m still in it, still learning, still growing—I bring that lived experience into every client conversation, every framework, and every solution.”
Latoya’s not chasing hustle anymore.
She’s building legacy—with intention, impact, and peace at the center.
Because thriving leaders build thriving organizations.
And that’s what’s next.
How IT ALL BEGAN
Latoya grew up in the U.S. Virgin Islands, the youngest of four in a single-parent household. Though her mother worked long hours as a correctional officer, Latoya never went without. She grew up between two worlds—her home in a gated beachside community and her grandmother’s housing development—giving her a unique empathy for underserved communities and a belief in people’s potential regardless of circumstance.
From a young age, Latoya was a thinker and a builder. She drew machines to solve real-life problems (like how to feed stray dogs), and developed a deep interest in human behavior. That curiosity led her to earn a Bachelor’s in Sociology and a Master’s in Counseling Studies. It was during her time as an in-home counselor that she recognized something powerful—families needed more than therapy. They needed holistic support, systems, and access.
So she built them.
Latoya Robinson is a nonprofit growth architect, strategist, and founder of LUR Growth. With over 15 years of executive leadership and two successful nonprofit ventures under her belt, Latoya is known for helping service-based and community-based nonprofits grow sustainably while protecting the well-being of their leaders. A proud daughter of the U.S. Virgin Islands, Latoya brings her lived experiences, strategic expertise, and unwavering belief in authentic leadership to every space she enters.
Through her coaching, consulting, and speaking, she helps nonprofit leaders break free from cycles of burnout, limited funding, and outdated norms—and instead build resilient organizations that thrive. Her work is guided by a commitment to authenticity, family, community-driven growth, and faith.
A LESSON IN RELEASE & RESILIENCE
The journey to building those organizations came at a high personal cost. Juggling multiple ventures, leading teams, raising a young family, and navigating grief, Latoya experienced anxiety and burnout. A panic attack sent her to the hospital—and her doctor told her bluntly: "If you don’t change, you won’t be here to enjoy what matters most."
That moment was a turning point. Latoya began letting go—of expectations, of constant availability, of roles that didn’t align with her purpose. She sold her majority shares in her business. She changed her number and protected her boundaries. She said no to engagements that took her away from her family and yes to rest, journaling, prayer, and wellness.
She also implemented new rhythms of leadership: setting strict communication boundaries, delegating, and leaning into mission-aligned strategy. She prioritized partnerships that addressed the health inequities in the communities she served, leading to new funding opportunities and deeper impact. A community partner once said, “You’re showing up differently now.”
And she was.
Latoya began leading with vision—not pressure. With purpose—not perfection. She built a new rhythm rooted in impact and peace. And when her brother passed away unexpectedly at the age of 47, it reaffirmed her commitment to slowing down, embracing the present, and prioritizing what truly matters—her family, her faith, her wellness, and her legacy.
How IT ALL BEGAN
Latoya grew up in the U.S. Virgin Islands, the youngest of four in a single-parent household. Though her mother worked long hours as a correctional officer, Latoya never went without. She grew up between two worlds—her home in a gated beachside community and her grandmother’s housing development—giving her a unique empathy for underserved communities and a belief in people’s potential regardless of circumstance.
From a young age, Latoya was a thinker and a builder. She drew machines to solve real-life problems (like how to feed stray dogs), and developed a deep interest in human behavior. That curiosity led her to earn a Bachelor’s in Sociology and a Master’s in Counseling Studies. It was during her time as an in-home counselor that she recognized something powerful—families needed more than therapy. They needed holistic support, systems, and access.
So she built them.
Bitten by the Builder’s Bug
Latoya went on to launch SAVED Foundation to serve women and children affected by abuse. Later, she co-founded SAVED Health, which rapidly scaled from 1 to 150+ clients in under a year. Despite facing cultural challenges and skepticism as a Black woman from the islands, Latoya’s systems and strategic mindset set her apart. She didn’t just create nonprofits—she created thriving, data-informed, community-rooted organizations.
A LESSON IN RELEASE & RESILIENCE
The journey to building those organizations came at a high personal cost. Juggling multiple ventures, leading teams, raising a young family, and navigating grief, Latoya experienced anxiety and burnout. A panic attack sent her to the hospital—and her doctor told her bluntly: "If you don’t change, you won’t be here to enjoy what matters most."
That moment was a turning point. Latoya began letting go—of expectations, of constant availability, of roles that didn’t align with her purpose. She sold her majority shares in her business. She changed her number and protected her boundaries. She said no to engagements that took her away from her family and yes to rest, journaling, prayer, and wellness.
She also implemented new rhythms of leadership: setting strict communication boundaries, delegating, and leaning into mission-aligned strategy. She prioritized partnerships that addressed the health inequities in the communities she served, leading to new funding opportunities and deeper impact. A community partner once said, “You’re showing up differently now.”
And she was.
Latoya began leading with vision—not pressure. With purpose—not perfection. She built a new rhythm rooted in impact and peace. And when her brother passed away unexpectedly at the age of 47, it reaffirmed her commitment to slowing down, embracing the present, and prioritizing what truly matters—her family, her faith, her wellness, and her legacy.
NOW WHAT?
Bitten by the Builder’s Bug
Latoya went on to launch SAVED Foundation to serve women and children affected by abuse. Later, she co-founded SAVED Health, which rapidly scaled from 1 to 150+ clients in under a year. Despite facing cultural challenges and skepticism as a Black woman from the islands, Latoya’s systems and strategic mindset set her apart. She didn’t just create nonprofits—she created thriving, data-informed, community-rooted organizations.
By the time Latoya had led two successful organizations, helped nonprofits double their budgets, and become a sought-after strategist—she had built what many would call a dream career. But after years of 60+ hour workweeks, missed family moments, unspoken grief, and one hospital visit that changed everything, she realized something crucial:
Impact means nothing if you’re not well enough to enjoy it.
Despite the external success, something inside was unraveling. She had done the "grind." Built the budgets. Secured the grants. But at what cost? Like many nonprofit leaders, she was running on fumes—always giving, rarely receiving.
After her panic attack and doctor’s warning, she made the decision to pause. Not to quit. But to reset.
She redefined what success looked like.
She sold her shares in her business.
She set new boundaries around her time, her energy, and her peace.
She stopped apologizing for prioritizing her family.
She began leading differently.
Today, while still serving as Executive Director of Neighbors for Better Neighborhoods, Latoya coaches nonprofit leaders, founders, and mission-driven entrepreneurs to grow boldly—without burning out. “I saw something missing,” she says.
Through LUR Growth, the THRIVE Architect Intensive, the THRIVE Leadership Lab, and her signature wellness-rooted strategies, she helps others build organizations that align with both mission and well-being.
Latoya knows what it feels like to carry vision, staff, funding, and community expectations—all at once. And a few years ago, she realized:
Too many of us are doing this in isolation.
Too many of us are burning out while building impact.
So she created LUR Growth—not to step away, but to expand how she supports leaders carrying the same weight she once did. Within her capacity, she shows up fully.
“In this stage of my leadership—while I’m still in it, still learning, still growing—I bring that lived experience into every client conversation, every framework, and every solution.”
Latoya’s not chasing hustle anymore.
She’s building legacy—with intention, impact, and peace at the center.
Because thriving leaders build thriving organizations.
And that’s what’s next.
NOW
WHAT?
The Virgin Islander Becomes a North Carolinian
When Latoya left St. Croix for South Carolina, it wasn’t just to chase a degree—it was to follow a dream sparked by both grit and God-given talent. She earned a track & field scholarship to Voorhees College, recruited by a coach who, like her, was from the U.S. Virgin Islands. That connection, rooted in shared heritage and determination, marked the beginning of her journey to the mainland.
Her academic path—rooted in Sociology and Counseling Studies—laid the groundwork for a thriving career dedicated to community empowerment. After earning her bachelor’s degree from Voorhees College in 2006, Latoya eventually relocated to Greensboro, NC to be closer to family. She figured it wasn't too hot, wasn't too cold, and—importantly—it didn’t have too many hurricanes. Later, she went on to earn her master’s degree in Counseling Studies from Capella University, equipping her to take on leadership roles in nonprofit work and build community-rooted organizations from the ground up.
North Carolina became the place where her work deepened, her family grew, and her leadership was tested and refined. It’s where she launched her first nonprofit, became an Executive Director, built relationships with local funders, and started mentoring leaders navigating the same growing pains she had faced. It’s also where she experienced profound grief, unexpected anxiety, and the sacred pause that would eventually redefine how she lived and led.
But most importantly, North Carolina became home—not just geographically, but spiritually. It’s where her son, who experiences the world differently, has thrived with the right support. It’s where she learned to slow down, find her rhythm, and lead with peace.
The Virgin Islander in her still exists—she shows up in her cadence, in her boldness, in her commitment to legacy and community.
But the North Carolinian? That’s the woman who sets boundaries, hosts strategy calls barefoot in her home office, prioritizes morning sunlight, and builds powerful partnerships with a deeper sense of clarity and conviction.
She’s not just blending two worlds—she’s redefining what it means to lead from them.
Whether it’s coconut dumplings or a strategy session under the Carolina sun, Latoya carries the spirit of St. Croix and the wisdom of resilience wherever she leads.
The Virgin Islander Becomes a North Carolinian
When Latoya left St. Croix for South Carolina, it wasn’t just to chase a degree—it was to follow a dream sparked by both grit and God-given talent. She earned a track & field scholarship to Voorhees College, recruited by a coach who, like her, was from the U.S. Virgin Islands. That connection, rooted in shared heritage and determination, marked the beginning of her journey to the mainland.
Her academic path—rooted in Sociology and Counseling Studies—laid the groundwork for a thriving career dedicated to community empowerment. After earning her bachelor’s degree from Voorhees College in 2006, Latoya eventually relocated to Greensboro, NC to be closer to family. She figured it wasn't too hot, wasn't too cold, and—importantly—it didn’t have too many hurricanes. Later, she went on to earn her master’s degree in Counseling Studies from Capella University, equipping her to take on leadership roles in nonprofit work and build community-rooted organizations from the ground up.
North Carolina became the place where her work deepened, her family grew, and her leadership was tested and refined. It’s where she launched her first nonprofit, became an Executive Director, built relationships with local funders, and started mentoring leaders navigating the same growing pains she had faced. It’s also where she experienced profound grief, unexpected anxiety, and the sacred pause that would eventually redefine how she lived and led.
But most importantly, North Carolina became home—not just geographically, but spiritually. It’s where her son, who experiences the world differently, has thrived with the right support. It’s where she learned to slow down, find her rhythm, and lead with peace.
The Virgin Islander in her still exists—she shows up in her cadence, in her boldness, in her commitment to legacy and community.
But the North Carolinian? That’s the woman who sets boundaries, hosts strategy calls barefoot in her home office, prioritizes morning sunlight, and builds powerful partnerships with a deeper sense of clarity and conviction.
She’s not just blending two worlds—she’s redefining what it means to lead from them.
Whether it’s coconut dumplings or a strategy session under the Carolina sun, Latoya carries the spirit of St. Croix and the wisdom of resilience wherever she leads.
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why she leads?
Latoya believes every nonprofit can thrive—without sacrificing the well-being of its leaders. She believes:
-
Passion and purpose should be met with structure and sustainability.
-
You can lead boldly and protect your peace.
-
Community partnerships should be authentic and equitable—not performative.
-
Executive Directors, especially Black women, deserve to be paid their worth.
-
True change comes when communities are empowered from within—not saved from the outside.
Latoya believes that every nonprofit can thrive—not just survive. She believes women can lead powerfully without sacrificing family or health. She believes Executive Directors deserve well-paid, well-supported roles. And she believes boards and funders should be true partners, not gatekeepers.
Her philosophy is shaped by faith, motherhood, and a deep sense of justice rooted in her Caribbean upbringing. She doesn’t believe in doing things the way they’ve always been done. She believes in systems that work, leaders that rest, and missions that endure.
Her work is rooted in the Asset-Based Community Development approach learned through her experience as Executive Director of Neighbors for Better Neighborhoods and a deep belief that leadership is not about control—it’s about clarity, connection, and courageous action.
why she leads?
Latoya believes every nonprofit can thrive—without sacrificing the well-being of its leaders. She believes:
-
Passion and purpose should be met with structure and sustainability.
-
You can lead boldly and protect your peace.
-
Community partnerships should be authentic and equitable—not performative.
-
Executive Directors, especially Black women, deserve to be paid their worth.
-
True change comes when communities are empowered from within—not saved from the outside.
Latoya believes that every nonprofit can thrive—not just survive. She believes women can lead powerfully without sacrificing family or health. She believes Executive Directors deserve well-paid, well-supported roles. And she believes boards and funders should be true partners, not gatekeepers.
Her philosophy is shaped by faith, motherhood, and a deep sense of justice rooted in her Caribbean upbringing. She doesn’t believe in doing things the way they’ve always been done. She believes in systems that work, leaders that rest, and missions that endure.
Her work is rooted in the Asset-Based Community Development approach learned through her experience as Executive Director of Neighbors for Better Neighborhoods and a deep belief that leadership is not about control—it’s about clarity, connection, and courageous action.
Changing How We Lead
A New Standard for Nonprofit Leadership
Latoya is quietly shifting the way we define leadership in the nonprofit sector—especially for introverts, women of color, and those who’ve been told they have to "grind" to succeed.
As a lifelong introvert, Latoya has always preferred presence over performance. She leads with clarity, observes deeply, and speaks when it matters most. While many leadership spaces reward constant visibility and urgency, Latoya has made it her mission to create a different standard—one that honors strategy, wellness, and authenticity in equal measure.
Her approach is not about being the loudest in the room—it’s about building strategy with stillness, leading with integrity, and designing systems that protect nonprofit leaders from burnout while amplifying their impact.
Through LUR Growth, The Nonprofit Thrive Alliance, and her signature THRIVE Leadership Lab™, she’s helping nonprofit leaders rewrite the script—moving from reactive to intentional, from surviving to thriving. Her frameworks help Executive Directors and founders:
-
Lead with clarity in the storm
-
Align impact with well-being
-
Set boundaries without apology
-
Build sustainable, growth-ready infrastructures
-
Cultivate boards that lead, not just sit
Latoya’s clients have doubled and tripled their budgets, secured five- and six-figure grants, and finally feel like they can breathe again. But more importantly, they’ve reclaimed their time, their confidence, and their vision.
She is also preparing to release her debut book:
The Nonprofit Hurricane
Thriving as an Architect in the Eye of Leadership, Impact & Wellness
Part guidebook, part manifesto, this book offers behind-the-scenes insight into what it truly means to lead in the storm—when expectations are high, funding is uncertain, and you’re carrying both your mission and your mental health. It’s a bold call to action for nonprofit leaders ready for a new rhythm—one that builds legacy with intention, peace, and power at the center.
Latoya is not here to play by outdated rules.
She’s here to help change them.
Because thriving leaders build thriving organizations.
And that’s exactly what she’s building next.
what drives her work
-
Empowering women-led nonprofits to fundraise with intention and lead with confidence
-
Bridging the gap between foundations and communities for authentic impact
-
Helping Executive Directors feel less alone and more aligned
-
Challenging the norms in a sector that often limits Black women and community-led organizations
-
Making space for privacy, family, and mental wellness in leadership
She’s here for the nonprofits no one thought could grow—and the women who are ready to change that story.
what drives her work
-
Empowering women-led nonprofits to fundraise with intention and lead with confidence
-
Bridging the gap between foundations and communities for authentic impact
-
Helping Executive Directors feel less alone and more aligned
-
Challenging the norms in a sector that often limits Black women and community-led organizations
-
Making space for privacy, family, and mental wellness in leadership
She’s here for the nonprofits no one thought could grow—and the women who are ready to change that story.
thriving beyond limits!
Latoya continues to live in North Carolina with her husband and two children, Payton and Allie. As a mother—especially to a child who experiences and engages with the world differently—she’s learned to prioritize structure, empathy, and peace, showing up each day with both grace and strength.
For Latoya, thriving beyond limits means honoring her family, protecting her wellness, and choosing purpose over pressure. She balances leadership and strategy sessions with soccer practices, grant audits with stillness, and visionary work with quiet, sacred pauses.
Her mornings are rooted in spiritual and whole-person wellness—a rhythm of prayer, devotion, cold exposure, journaling, movement, and reflection. It’s this ritual that fuels her clarity and steadiness, anchoring her in who she is before the day asks her to be everything to everyone.
Her journey isn’t about chasing perfection.
It’s about standing in her power.
Not the kind that controls—
but the kind that builds, heals, and expands what’s possible.
Her favorite mornings start with prayer, journaling, a cold plunge, and the simple joy of sunlight streaming into her home office—where she dreams up new strategies barefoot, fueled by coffee and clarity.
thriving beyond limits!
Latoya continues to live in North Carolina with her husband and two children, Payton and Allie. As a mother—especially to a child who experiences and engages with the world differently—she’s learned to prioritize structure, empathy, and peace, showing up each day with both grace and strength.
For Latoya, thriving beyond limits means honoring her family, protecting her wellness, and choosing purpose over pressure. She balances leadership and strategy sessions with soccer practices, grant audits with stillness, and visionary work with quiet, sacred pauses.
Her mornings are rooted in spiritual and whole-person wellness—a rhythm of prayer, devotion, cold exposure, journaling, movement, and reflection. It’s this ritual that fuels her clarity and steadiness, anchoring her in who she is before the day asks her to be everything to everyone.
Her journey isn’t about chasing perfection.
It’s about standing in her power.
Not the kind that controls—
but the kind that builds, heals, and expands what’s possible.
Her favorite mornings start with prayer, journaling, a cold plunge, and the simple joy of sunlight streaming into her home office—where she dreams up new strategies barefoot, fueled by coffee and clarity.
➤ Apply for the THRIVE Architect Intensive
➤ Invite Latoya to Speak
➤ Explore the THRIVE Leadership Lab
WANT TO CONNECT WITH LATOYA?
“I’m not in this to fix problems. I’m in this to build legacies—by partnering with nonprofit leaders to thrive with clarity, peace, and purpose. Because thriving leaders build thriving organizations.”
🔹 Apply for the THRIVE Architect Intensive
🔹 Invite Latoya to Speak
🔹 Explore the THRIVE Leadership Lab
WANT TO CONNECT WITH LATOYA?
“I’m not in this to fix problems. I’m in this to build legacies—by partnering with nonprofit leaders to thrive with clarity, peace, and purpose. Because thriving leaders build thriving organizations.”