Community development nonprofit
$394K to $1.17M in less than three yearsGrew an organization’s budget to more than $1 million in less than three years while strengthening the systems underneath the growth.
Nonprofit consultant, Winston-Salem, North Carolina
She has carried the work from inside the executive seat.
Latoya Robinson, M.S., is the founder of LUR Growth and the Nonprofit Thrive Architect™. She brings 20 years inside the nonprofit sector, including 15 years serving in executive director roles, to strategy, operations, capacity building, and responsible AI implementation.
Born and raised in St. Croix, U.S. Virgin Islands, Latoya now calls North Carolina home, where she lives with her family and partners with organizations worldwide.
20years in the nonprofit sector15years in executive director seatsGlobalbased in NC, partnering worldwide
Why I use AI
The work matters.
So does the person carrying it.
“I use AI because I know what it costs when meaningful work depends on people running past their limits.”
Latoya U. Robinson, M.S., CPD Accredited Provider
In 2021, a severe anxiety attack landed me in the hospital. My doctor made it clear that if I did not change how I was working and leading, I might not be here to watch my children grow up. That experience forced me to rethink what sustainable leadership really means.
I lost my father in 2014. Nearly ten years later, I lost my brother, one day before the anniversary of my father’s death. Those losses deepened something I had already begun to understand. The work matters, but so does the person carrying it.
I am not a coder. I learned AI by using it inside real nonprofit work, where small teams, tight budgets, and too many responsibilities make every hour matter. I use it to help systems carry more of the repetitive work, so people can return time to the mission and to their lives. Human judgment, relationships, and responsibility stay at the center.
The operator’s perspective
Startup, scale, transition,
stabilization, and sustainability.
Latoya has built organizations from the ground up, expanded teams and services, led an already multi million-dollar credentialing organization through structural independence, and strengthened the infrastructure required to sustain growth.
That experience shapes how LUR Growth works. The question is never only which tool to buy or which strategy to write. The question is what people are carrying now, what the system should carry instead, how the risk should be managed, and what the team will still own after the engagement ends.
That is why LUR Growth works as your nonprofit AI partner, not a software vendor. The work stays grounded in your mission, your people, and your organization’s ability to own what is built.
“I know what it costs when the mission depends on one exhausted person holding the whole system together.”
Selected executive track record
Built in real organizations, under real pressure.
Community services nonprofit
$70K to $539KBuilt and scaled revenue, a team of 2 to 17, three service lines, and a tri-county footprint.Behavioral health organization
$9K to $600KBuilt and scaled from 90 to 300 clients, 3 to 23 staff, 1 to 4 services, and 2 to 17 payer relationships.National credentialing organization
6,000+ professionals servedServed as executive director during a six-month transition, helping establish independent operations for an organization serving more than 6,000 credential holders and professionals.Why LUR Growth is different
Strategy that becomes
the way work moves.
Nonprofit context
Funding restrictions, board dynamics, reporting pressure, staff capacity, and community accountability are part of the design.
Operational implementation
Recommendations become workflows, documentation, ownership, safeguards, training, and measures the team can use.
Responsible AI
AI enters after the purpose, process, information, risk, and human review are clear.
Work with Latoya