Community development nonprofit
$400K to $1.2M in less than three yearsGrew an organization’s budget to more than $1 million in less than three years while strengthening the systems underneath the growth.
Nonprofit executive director and AI consultant, Winston-Salem, North Carolina
Still in the executive director seat after 15 years, building AI and operations systems for small nonprofits.
Latoya Robinson, M.S., is the founder of LUR Growth and the Nonprofit Thrive Architect™. 20-plus years in the nonprofit sector, 15 of them as a nonprofit executive director. She is still in that seat today, and has led her current organization as executive director since July 2019. Every system LUR Growth builds for small nonprofits is shaped by the same pressures she carries each week: funder deadlines, board updates, thin staffing, and one leader holding too much.
She does not advise from outside the work. She brings strategy, operations, capacity building, and responsible AI implementation to small and mid-sized nonprofits, and every build is documented, reviewed by a person on the team, set up in accounts the organization owns, and handed over.
When the executive director is the only one who knows how everything works
Born and raised in St. Croix, U.S. Virgin Islands, Latoya now calls North Carolina home, where she lives with her family and works with organizations across the United States.
Her education-related work includes curriculum, family engagement, evaluation, participant tracking, and funder reporting infrastructure for a bilingual after-school and tutoring program serving Latino students and families.
20years in the nonprofit sector15years in executive director seatsNCWinston-Salem, working across the United States
Why I use AI
The work matters.
So does the person carrying it.
“I use AI because I know what it costs when meaningful work depends on people running past their limits.”
Latoya U. Robinson, M.S., CPD Accredited Provider
In 2021, a severe anxiety attack landed me in the hospital. My doctor made it clear that if I did not change how I was working and leading, I might not be here to watch my children grow up. That experience forced me to rethink what sustainable leadership really means.
I lost my father in 2014. Nearly ten years later, I lost my brother, one day before the anniversary of my father’s death. Those losses deepened something I had already begun to understand. The work matters, but so does the person carrying it.
I am not a coder. I learned AI by using it inside real nonprofit work, where small teams, tight budgets, and too many responsibilities make every hour matter. I use it to help systems carry more of the repetitive work, so people can return time to the mission and to their lives. Human judgment, relationships, and responsibility stay at the center.
The operator’s perspective
Startup, scale, transition,
stabilization, and sustainability.
Latoya has built organizations from the ground up, expanded teams and services, led an already multi million-dollar credentialing organization through structural independence, and strengthened the infrastructure required to sustain growth.
That experience shapes how LUR Growth works. The question is never only which tool to buy or which strategy to write. The question is what people are carrying now, what the system should carry instead, how the risk should be managed, and what the team will still own after the engagement ends.
That is why LUR Growth works as your nonprofit AI partner, not a software vendor. The work stays grounded in your mission, your people, and your organization’s ability to own what is built.
“I know what it costs when the mission depends on one exhausted person holding the whole system together.”
Selected executive track record
Built in real organizations, under real pressure.
Community services nonprofit
$70K to $539KBuilt and scaled revenue, a team of 2 to 17, three service lines, and a tri-county footprint.Behavioral health organization
$9K to $600KBuilt and scaled from 90 to 300 clients, 3 to 23 staff, 1 to 4 services, and 2 to 17 payer relationships.National credentialing organization
6,000+ professionals servedServed as executive director during a six-month transition, helping establish independent operations for an organization serving more than 6,000 credential holders and professionals.Why LUR Growth is different
Strategy that becomes
the way work moves.
Nonprofit context
Funding restrictions, board dynamics, reporting pressure, staff capacity, and community accountability are part of the design.
Operational implementation
Recommendations become workflows, documentation, ownership, safeguards, training, and measures the team can use.
Responsible AI
AI enters after the purpose, process, information, risk, and human review are clear.
Work with Latoya